Color Wow is the latest innovation from Gail Federici, co-founder of John Frieda’s hair care company and visionary behind their ground-breaking formulas created to address problems specific to frizzy hair and blondes. Formulated by Dr. Joe Cincotta, PhD cosmetic chemist, Color Wow is a complete range of new technologies that resolve problems associated with color-treated hair… including dreaded roots… AND amp up the “wow factor!” everyday. For the 75% of women who color their hair (single process, highlights or a combination of both), Color Wow is a life-changer. No more roots..ever! No brassiness, dullness or fading! No dry or dull texture!
Aveda products range from hair and facial treatments to hemp bags and herbal tea. Every line of Aveda is created to inspire and educate people to integrate wellness and beauty in their lives while preserving the environments well being. Products are treated with care and respect, and a goal of the company is to show people how to treat themselves, each other and our planet with respect also.